👕 Madhappy World Mental Health Day

Inspired by the nostalgic delight of bounce houses, a trio of Anamorphic 3D billboards brought the designs and slogans on Madhappy's World Mental Health Day collection of sweat shirts into a new dimension. This partnership between Madhappy and OUTFRONT XLabs launched X-Scape — OUTFRONT's industry-leading 3D pipeline for making Anamorphic content natively on marquee OUTFRONT inventory.

Client Madhappy

Role Sr. Creative & Technical Lead

Components 3D DOOH / Influencer Content / PR / Strategy

Led X-Scape to 7-figure revenues in its first year.

🥤 Update 3D Brand System

3D brand system for the launch of Update, a functional sparkling beverage with active ingredients designed to give you a caffeine-like boost without the crash. The visuals for Update were designed to be bold, clean, timeless, friendly, and oddly satisfying.

Client Update Beverages

Role Creative Director & 3D Designer

Components Identity / Social / Digital / UI/UX / Film

🌐 That Feeling — The Webby Awards Show

To capture the feeling of discovering something new on the internet, "That Feeling" used AI generated color auras inspired by the abstract painter, Rothko, to evoke an emotion that is the synthesis of to opposing moods — Excited & Overwhelmed, Playful & Critical, Confused & Content.

Client The Webby Awards / Recognition Media

Role Creative Director

Components Identity / Film / Experiential / Social

The first ever Webby Campaign to incorporate Generative AI.

🗽 Blonde Inc. NYC Launch Party

The launch event for Blonde's New York office in the WSA building celebrated the company's Danish heritage and US arrival. The reception featured sponsor NA beverages by OddBird and Ish, a selection of Scandinavian-inspired bites, disposable cameras by ManualNYC, DJ sets by SkinnyMatcho and Va$htie, and custom branded soccer jerseys and cowboy hats.

Client Blonde Inc.

Role Creative Producer

Components Experiential / Social / Gifting

Interest in the party far exceeded expectations, and some attendees waited almost an hour to get in.

📺 XFinity Olympics Spot

Timed to premiere during the Olympics, this TV spot launched XFinity's new platform for TV, VOD, Internet, and Mobile. The film recreates classic viral videos like Cat Riding Roomba and iconic visuals from TV like the Iron Throne from Game of Thrones made out of pool noodles — all set to a custom remix of Everything is Awesome from the Lego Movie.

Client XFinity

Role Head of Development

Components TV Spot

🏎 Mobil 1 Tiny Kevin

This TV Spot establishes Mobil 1 as the official motor oil of Nascar with miniature version of Kevin Harvick, and a miniature version of Tony Steward doing what he does best — raving.

Client Mobil 1

Role Head of Development

Components TV Spot

🩷 The Lovie Awards Rebrand

The Lovie Awards' first ever rebrand was timed for the launch of its 13th season. Inspired by Scandinavian design, this brand system updates the Iconic Lovie's heart to underscore the brand's distinctly European heritage. This project also included a completely new website designed to get people contextually relevant information quickly, and to celebrate winners' work.

Client The Lovie Awards / Recognition Media

Role Creative Director

Components Identity / Social / Digital / UI/UX / Film

Earned a 20% increase in submissions.

🐍 Bulgari Short Films & Premiere

This Premiere event and series of short films produced by Tribeca Studios in partnership with Bulgari celebrate up-and-coming women filmmakers telling their own stories.

Client Bulgari

Role Creative Lead

Components Identity / Film / Experiential / Social

🥃 Bulleit 3D Printed Bar & Lounge

This lounge is built around Bulleit's 3D printed bar and cocktails. The space hosted exclusive after-parties for films in the Tribeca program, screenings, and custom gifting.

Client Bulleit

Role Creative Lead

Components Identity / Film / Experiential / Social

💰 Wells Fargo Relaunch

This TV Spot connects Wells Fargo's heritage dating back to the Pony Express to a promise to recommit to their customers in the wake of the infamous cross-selling scandal.

Client Wells Fargo

Role Head of Development

Components TV Spot

🎞 The Tribeca Festival Campaign

First ever festival campaign developed completely in-house. Featured work by local artists, and an AR filmmaking social competition. the designs for this campaign were based around 3D scans of key members of the Tribca Community including John Cameron Mitchell, Ben Sinclair, and Radio Man. The scans were then turned into rigged 3D models in the realtime engine, Unity, and textured using abstract images that represent different elements of Tribeca programming including film grain, TV static, and pixel grids.

Client Tribeca Enterprises

Role Creative Lead

Components Identity / Film / Experiential / Social / AR / OOH / Print

Earned 12+ Billion impressions.

🔖 Tribeca Brand Initiatives

Outside of the signature Festival programming, Tribeca's brand initiatives including The Tribeca TV Festival, Tribeca Drive-In, Tribeca Podcasts, Tribeca Studios, Tribeca Celebrates Pride, and Tribeca Talks maintain unique and interrelated visual identities.

Client Tribeca Enterprises

Role Creative Lead

Components Identity / Motion / Film / Experiential / Social / OOH / Print / Digital

📋 Selected Clients

🇩🇰 Blonde Inc.
Creative Producer

🗓 2025-Now 📍 New York

🌐 The Webby Awards / Recognition Media
Creative Director

🗓 2022-2024 📍 New York

🪧 OUTFRONT XLabs
Senior Digital Creative Lead

🗓 2021-2022 📍 New York

🎞 The Tribeca Festival / Tribeca Enterprises
Creative Lead

🗓 2018-2021 📍 New York

🎥 BUNKER
Head of Development

🗓 2015-2018 📍 New York